It’s proof that superstar power is a necessary component of a Las Vegas hotel’s success story. In this case, it’s Britney Spears, who helped turn around the fortunes of Planet Hollywood despite critics. Wall Street gaming experts say the pop princess has revitalized the property and helped turn its one-time dismal financial picture into a real profit center.
You go girl!
Financial insiders are paying attention because she’s boosted the hotel-casino’s annual operating earnings by about $20 million. Now we understand why the first run of her contract ending next year was renewed for an additional two years.
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