Today we celebrate 18 years since Britney’s first ever promotional tour, ‘The L’Oreal Hair Zone Mall Tour.’
After Britney finished recording her album in Sweden, she started her first album promotional tour by visiting malls across the US. This was the same promotional techniques used by 80’s pop stars, Debbie Gibson and Tiffany. Britney was also highly compared to Tiffany around this time.
Britney performed four tracks from her debut album alongside two backing dancers. Britney made an effort to chat to new fans and meet many magazine editors to discuss her upcoming project.
Depending on which date you attended you would have seen either ‘Thinkin About You,’ ‘Born To Make You Happy’ or ‘Deep In My Heart,’ alongside the set ‘regulars,’ ‘…Baby One More Time,’ ‘Sometimes’ and ‘(You Drive Me) Crazy.’
The tour only lasted a few months, initially from June to August before Britney took a break to focus on a bigger venue supporting *NSYNC on their US tour (November 1998 – January 1999) and then returning to complete a few last dates in late January following her debut album’s release. Due to the albums major success, Britney then started her own headlining US arena tour, the ‘…Baby One More Time Tour.’
Check out this video of Britney meeting her new fans:
And also this fan video of Britney performing, ‘Thinkin’ About You:’
Celebrate with us by watching these epic tour videos:
Who could forget that yellow jumpsuit….awww! Happy Birthday first tourney!